Finance bros are having a second.
Simply ask content material creator Megan Boni, who posted a clip from her account @girl_on_couch on April 30 hashing out a brand new music. The lyrics are merely: “I’m looking for a man in finance, trust fund, 6’5″, blue eyes…” Her 20-second video has more than 38 million views and counting.
A representative for Boni did not immediately respond to a request for comment from CNBC, but Boni recently told People that the song was intended to poke fun at women who complained about being single but also had high expectations for potential partners.
“It was simply making enjoyable of that,” she said.
According to “Truthful Play” author Eve Rodsky, “You possibly can joke about issues if they do not really feel critical to you, nevertheless it’s type of like joking about reproductive rights.”
“It comes again to not understanding our historical past,” Rodsky mentioned.
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Still, there are many reasons why the lyrics resonated with millions of TikTok users.
“We have heard a lot about how unhealthy the relationship apps are, how dire the relationship panorama is,” said Casey Lewis, a social media trend expert and founder of trend newsletter After School.
“There are a variety of single ladies who’re wanting however not discovering what they need,” Lewis added.
‘Lock down a man in finance, then you’re kind of made’
The search for a wealthy “finance man” comes at a time when extra ladies report emotions of frustration and monetary vulnerability.
“There’s this sense that regardless of how arduous ladies work … we’re nonetheless barely making ends meet,” Lewis mentioned.
Though ladies are reaching rising ranges of training and illustration in senior management positions at work, they nonetheless earn simply 84 cents for each greenback earned by males, in line with an evaluation of U.S. Census Bureau knowledge by the Nationwide Ladies’s Regulation Middle. It is a dynamic that has proven no vital indicators of enchancment in a long time.
“There’s this type of feeling like, ‘If I simply lock down a person in finance,'” Lewis said, “you then’re type of made.”
“The finance man can in all probability handle you and bathe you with good issues — it is interesting,” she added.
A return to traditional gender roles
The idea of seeking out a finance man comes on the heels of TikTok’s “tradwife” and “stay-at-home girlfriend” trends, which also glamorize a return to traditional gender roles and stereotypes.
However, landing a Wall Street-type does not guarantee financial security, Rodsky said. “Whenever you enter an association like this, you take an enormous financial threat,” Rodsky said.
Once you have ceded power, and your partner has the economic advantage, you are especially vulnerable, she explained. “There’s usually a misalignment of expectations,” Rodsky added.
So “if you’re going to do it, do it with a prenup or postnup,” she mentioned.
‘Prenuptial agreements can get very dicey’
If you plan to wed, it may be worth determining how you and your spouse would each protect your assets and financial interests in case you end up going your separate ways.
And if it’s “the person in finance with a belief fund,” he and his family will likely have a greater interest in protecting the family wealth — as well as the resources to make sure the agreement reflects that, said Heather Boneparth, a writer and former corporate attorney who now runs business affairs for Bone Fide Wealth, a wealth management firm based in New York City.
“It isn’t nefarious and doesn’t suggest they’re making an attempt to tug one over on you; it is simply in all probability the reality,” Boneparth said.
Having your own legal representation from a separate firm will help you negotiate the contract and meet your needs without a conflict of interest, said Kelly Schwab, a family and matrimonial attorney at Chemtob, Moss, Forman and Beyda, LLP in New York City.
“It isn’t a three way partnership. Prenuptial agreements can get very dicey,” Schwab said.
If handled wisely, you can use the prenup as a level of protection by including certain guardrails, such as an equalization clause, which requires one spouse to pay the other a fixed amount should they divorce, said Julia Rodgers, a family attorney, co-founder and CEO of HelloPrenup, an online platform for affordable prenup agreements.
Overall, “it’s worthwhile to absolutely perceive and really feel comfy with what you are signing,” said Boneparth.
Marriage is ‘also an economic arrangement’
For better or worse, money plays a big role in most relationships.
“Marriage is a union of affection, nevertheless it’s additionally an financial association,” said Stacy Francis, a certified financial planner and president and CEO of Francis Financial in New York.
And regardless of who has greater financial resources or earning capacity, both partners should be involved in decisions about money, said Francis, who is also a member of the CNBC Financial Advisor Council.
“For girls, it is constructing their monetary confidence,” she said.
“On the subject of {dollars} and cents, you want to have the ability to handle your self and never 100% solely depend on a person,” she added.
