Type DNA, an AI-powered style stylist app, creates a customized model profile from a single selfie. The app is especially helpful for folks concerned about seasonal colour evaluation, a course of used to find out the very best colours to enrich a person’s pores and skin tone. This service might be costly, with specialists charging upwards of $300. Nevertheless, the usage of AI has the potential to considerably cut back the price.
By analyzing your complexion and facial options, Type DNA can decide your seasonal colour sort (reminiscent of Gentle Summer season or Darkish Autumn) and suggest appropriate clothes types.
Moreover, the app affords options reminiscent of personalised purchasing suggestions and wardrobe administration. It might probably recommend outfits primarily based in your peak and physique sort, in addition to objects in your present wardrobe, which you’ll be able to scan along with your telephone digital camera and add to the platform. The app may even assist stop impulse purchases whereas purchasing by permitting you to take photographs of clothes and provides recommendation.
“[Style DNA] generates personalized recommendations based on an individual’s appearance rather than predicting what users will purchase based on their previous shopping history. So we elevate that personalization with real-time and will normalize data by a simple selfie,” co-founder Elena Volkova informed TechCrunch.
The app just lately built-in generative AI into its product, launching a brand new chatbot assistant that acts as your private stylist. You possibly can ask particular questions on what to put on to totally different occasions or, for instance, what colours work finest with inexperienced cargo pants.
Type DNA suggests clothes from its market of over 150 retailers — H&M, Zara, Outdated Navy, City Outfitters and extra — and pairs it with objects you already personal to create a customized outfit that caters to your private look and preferences.
As defined by Volkova, the strategy is much like RAG (retrieval augmented technology), which includes combining massive language fashions (LLMs) with conventional databases. On this occasion, Type DNA is educated utilizing info reminiscent of present style tendencies, experience from skilled picture consultants and a dataset of tens of millions of photos to assist the AI comprehend materials and perceive how totally different patterns and cuts look on numerous physique varieties. Type DNA makes use of ChatGPT 4.0 as its LLM.
The corporate has different plans within the pipeline, together with the discharge of a male model of the app and a brand new characteristic that recommends outfits primarily based on the consumer’s location and the present climate circumstances.
Since its launch in 2022, Type DNA has amassed 3.2 million downloads, over 300,000 energetic customers and 70,000 paying subscribers. The corporate beforehand secured €3.4 million in pre-seed funding from Black River Ventures, and has a crowdfunding marketing campaign underway.
You possibly can obtain the app on the App Retailer and Google Play Retailer.