Again in 2017, Daniel Lang, Dan Poineau and Sandra Huber got here collectively to construct Mangomint, a startup that makes salon and spa operations software program.
Lang mentioned they realized that software program suppliers had been making an attempt to construct their very own reserving platforms, à la OpenTable. “We fundamentally didn’t believe this was the right approach for beauty and wellness,” Lang advised TechCrunch. The founders envisioned all-in-one software program that booked appointments after which automated ongoing textual content communications that would do the whole lot from appointment reminders to sending care directions previous to a skincare process.
The corporate works primarily with small and medium-sized companies (SMBs) that make use of at the least 5 technicians similar to estheticians or nail technicians. The software program helps automate duties, from consumer reserving to sending promotional emails. Whereas these are small particular person companies, Mangomint’s focused market is a big one, estimated to develop to $185 billion by 2030, in accordance with Astute Analytica.
Lang says the corporate has seen its annual recurring income and buyer development hit greater than 100% for a number of years now, “with no sign of slowdown,” although the corporate wouldn’t present specifics. Lang did say that Mangomint has processed greater than $1 billion in transactions, with notable shoppers together with Ouidad, OSEA, Store Good and Surya Spa.
On Friday, the corporate is asserting a $35 million Sequence B elevate led by Altos Ventures, with participation from Jason Lemkin’s SaaStr Fund. The corporate solely had two buyers in its Sequence A, together with OpenView Enterprise Companions, which returned for this spherical, and a small angel investor test.
Lang says he first met Altos on the SaaStr annual convention in 2021 and has been part of the SaaStr neighborhood for a few years. He initially linked with Lemkin by a chilly e mail a number of years in the past. “Jason has been talking for many years about how founders can get in touch with virtually any VC by sending a cold email as long as the cold email itself is really, really good,” Lang mentioned. “I did exactly that and he responded within just a few hours.”
From there they hopped on a name, and 20 minutes into the dialog Lemkin mentioned he wished to take a position as a lot as he may into Mangomint.
“We see tremendous potential in the next wave of vertical software companies to unlock significant value for SMBs in years to come,” Tae Yoon, a accomplice at Altos Ventures, advised TechCrunch in regards to the agency’s funding into Mangomint. “We are thrilled to partner with Mangomint [which] is bringing innovative and beautiful solutions to the salon and spa community.”
Opponents embody GlossGenius, Varago, MindBody and Boulevard.
The corporate hopes to make use of the contemporary capital to rent extra expertise, similar to engineers and assist managers, and construct extra automation-driven options. With this spherical, it additionally introduced the launch of a characteristic that helps routinely ship, for instance, tailor-made SMS messages, inner notifications and consumer reminders, to assist have interaction and retain clients.
“We believe we can innovate with entirely new marketing and communication tools for salons that help them generate more profits,” Lang mentioned.
