The revamped UEFA Champions League kicked off this week and it’s already essentially the most crypto-friendly iteration within the competitors’s historical past.
Not solely was Crypto.com not too long ago introduced because the event’s first-ever official crypto accomplice, 23 of the 36 collaborating groups have some sort of crypto sponsorship.
These offers embody buying and selling web sites, crypto exchanges, and fan token platforms. A few of these offers can attain mind-boggling costs as Crypto.com’s scrapped 2022 $495 million sponsorship take care of UEFA proves. The main points of this yr’s partnership stay undisclosed.
Right here’s a chart of all of the groups and crypto sponsors you’ll be able to see on this yr’s Champions League.
One other crypto sponsorship was inked this week between crypto alternate Bitget and the Spain’s La Liga. The deal was reportedly price thousands and thousands.
Earlier Protos analysis revealed that soccer is likely one of the hottest sports activities for crypto corporations to sponsor, together with motorsports and eSports.
Learn extra: CHART: Itemizing each crypto sponsor for the 2024/25 Premier League
The 2024/25 Premier League was additionally well-liked for crypto sponsorships, with 70% of groups having one. Within the case of the Champions League, virtually 64% of collaborating groups have a crypto sponsorship.
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