Peanut, a social networking app for girls, is launching a brand new function to assist customers observe their pregnancies. The brand new Peanut Observe instrument leverages seven years of knowledge from questions requested on the social community and makes use of AI to anticipate questions that girls have throughout completely different levels of their being pregnant.
Based in 2017, Peanut is an internet neighborhood that’s designed to attach girls all through all levels of their lives, from puberty to menopause. Now, the corporate is giving girls personalised and anticipatory steering tailor-made to every stage of being pregnant.
Up till now, Peanut has been targeted on neighborhood and serving to girls join with different girls over shared experiences. With this new function, Peanut is taking its first steps into the utility factor of its service by serving to girls observe their pregnancies individually.
“We’ve always been about community,” Peanut CEO and founder Michelle Kennedy advised TechCrunch. “But, what about the times when I actually am not looking to engage with someone else, but am looking to source information. It’s really about serving you content which we know you’re going to ask because all these other women across the seven years that we have been going have been asking the same.”
Peanut Observe presents content material about what to anticipate throughout their present stage of being pregnant and what they need to be enthusiastic about when it comes to well-being. The app will floor content material written by gynecologists.
As well as, customers can entry the entire conventional metrics in relation to being pregnant. For example, Peanut Observe will inform you in case your child is at the moment the dimensions of a peach or a pumpkin. Plus, the function will inform you what kinds of signs it’s possible you’ll be experiencing.
Peanut Observe stays true to Peanut’s core mission of neighborhood, because it additionally connects customers with different girls who’re on the identical stage of being pregnant as them.
The function was requested by customers, as Kennedy says Peanut is ready the place it may possibly discuss to its consumer base about what they wish to see on the platform, after which work with them to implement their imaginative and prescient.
Following Peanut Observe, the startup plans to launch Peanut Develop subsequent yr to assist girls anticipate the early levels of motherhood by monitoring improvement and milestones.
“You can track your feed and your poops and all the other things that you have to do when you have a newborn,” Kennedy defined. “But also, what about you? How are you doing? How’s your mood? That kind of tracking is very important, particularly when you think about postpartum depression, loneliness — all of those other elements. I think it’s really important because what’s the point in telling someone, yes, we diagnose you as lonely without giving them the solution of ‘here are other women who are in exactly the same situation as you, and this too shall pass,’” she stated.
Peanut has raised $32 million in funding thus far. The corporate raised $10 million in a funding spherical in August 2022 that helped Peanut get to profitability. Earlier than that, the corporate closed a $12 million Sequence A in Might 2020.
