Genies launches Events for manufacturers and creators to launch their very own ‘AI Roblox’

Genies, a culture-focused avatar know-how firm, has launched Events after creating its foundational know-how stack because the final fundraise.

Genies equips mental property house owners and creators with a collection of avatar know-how and user-generated content material (UGC) instruments to co-create and launch their very own Events — gaming platforms pushed by AI avatars, user-generated content material, and personalised gameplay. Genies raised a whopping $150 million in 2022, and it has been busy ever since.

“The ‘next internet’ is already upon us as the convergence of AI, gaming, and XR become more and more realized – mobile apps will soon start to look like ‘mini Robloxes’ powered by two key defining themes: smart avatars and UGC,” mentioned Akash Nigam, CEO of Genies, in a press release. “Traditional usernames and profiles will transform into smart avatar identities and fans will become co-creators of a brand’s IP through UGC. Our Party tech stack, which enables dynamic identities, UGC, and interoperability, is at the core of the Genies’ mission to power the next layer of the internet.”

Genies’ know-how stack focuses on powering dynamic avatars, unlocking a wide range of high quality user-generated content material, and enabling interoperability so {that a} person can seamlessly journey from one Occasion to the subsequent.

For IP companions, this know-how transforms their on-line presence into their very own Occasion, unlocking the flexibility for his or her viewers to construct relationships with their Sensible Avatars and co-create an infinite provide of UGC video games, avatars, style, and extra, all of which is constructed round their IP. 

“Disney’s $1.5 billion deal with Epic Games is a major indicator of how UGC-driven platforms are becoming a central pillar for brands to engage with their audiences,” mentioned Nigam. “This partnership, along with the growing number of brands activating within platforms like Roblox and Fortnite, signals that more and more IP owners will look to launch their own UGC worlds. Our Party technology stack provides the opportunity to enable limitless creativity and customization for people to unlock this new era of UGC-driven platforms.” 

Foundational parts that make up a Occasion

• Bringing IP to Life By Sensible Avatars: Any IP could be remodeled into interactive good avatars powered by AI, giving every character a definite persona and position as a foundational NPC (non-playable character) inside a Occasion. These good avatars foster deeper engagement by permitting customers to construct relationships with them and empowering builders to construct personalised experiences with them. With AI capabilities driving their personalities, Genies’ avatars improve gameplay and make Occasion apps a personalised, interactive expertise.
• Fueled by UGC: Person-generated content material is on the core of every Occasion, delivering a steady inflow of latest video games, avatars, style, equipment, props, and extra—all created by a group of technical and non-technical customers round a model’s IP. IP house owners can let their communities form the expertise and their model by contributing any content material, whereas they preserve oversight to find out what finally will get launched. This UGC basis ensures a consistently evolving, participating surroundings for customers to contribute and let their creativeness run wild.  
• Ecosystem-wide interoperability: Person avatars are created as a single persistent identification that aren’t solely suitable with all different belongings throughout the ecosystem (style, props, and so on.), however additionally they could be seamlessly transported throughout any sport or Occasion app. Whether or not you’re in a Occasion that makes use of anime type or a Occasion that makes use of Pixar-level characters and video games, a person’s avatar could be ported between both and can routinely ‘evolve’ to adapt and replicate to these environments. In the end, the whole lot works with the whole lot. 
• Distribution pushed via Genies’ movie star community To amplify attain and engagement, Genies presents entry to its Celeb Community, enabling IP companions to collaborate with the largest icons throughout music, sports activities, leisure, and extra. By pairing a model’s Sensible Avatars with figures from Genies’ movie star roster, manufacturers can create alternatives for the group to construct video games and content material round each IPs, bringing collectively numerous fan bases for an immersive, shared expertise.

The tech stack

Events are made doable by the next foundational applied sciences, all designed to allow interoperability, limitless customization, and personalised engagement.

Genies’ Avatar Framework leverages machine studying and superior laptop graphics to assist extremely customizable and suitable avatars, style, and props. By using proprietary AutoRigging know-how, the framework permits easy avatar integration throughout video games and Events, making a seamless person expertise and fueling a thriving UGC ecosystem.

Genies’ avatars are powered by AI, enabling them to evolve as interactive personalities that may talk and type relationships with customers throughout apps as good avatars. By their “Traits Framework,” Genies avatars adapt to person interactions, driving distinctive and personalised engagement throughout gaming and social purposes.

Genies equips builders with a complete toolkit, permitting them to construct and publish distinctive good video games instantly into Occasion apps. Every sport is linked via the Genies Login, increasing the content material library and rising person engagement throughout Occasion apps. By fostering a collaborative surroundings, builders can create immersive, branded experiences that maintain customers coming again.

For IP companions, these Events function a scalable and customizable answer, enabling them to launch their very own interactive ecosystems that seamlessly mix gaming, social interplay, and co-creation from their viewers and followers.