Within the TV and social media spot, we hear the inside ideas of ladies ready for a category to start. They bemoan outfit decisions, physique odor, their age, and their look. All of a sudden, Redfoo seems and, as if he can hear the self-criticism, yells, “Stop!” It’s a record-scratch second as everybody turns to have a look at him. Redfoo then cajoles one lady to “say it.” The girl then appears to be like within the mirror and declares: “I’m sexy and I know it.”
“Now, everybody say it,” Redfoo instructs. At which level the beat of the LMFAO tune “Sexy and I Know It” drops, and everyone dances, 2000s-style.
Is the spot completely foolish? Yep. Nevertheless it’s additionally some appreciated counter-programming, contemplating how gyms and weight reduction packages typically provide excessive “shreds” and “cleanses” this time of yr. The advert marketing campaign feels refreshing, and Zumba’s reminder is an effective one. Dance and have enjoyable with your pals, sweat and transfer your physique, and do not forget that you’re horny as you’re.
The message is primed to be well-received, too. In a 2024 pattern report from exercise reserving platform Mindbody, 33 % of respondents stated that enjoyable and play had been essential to them in pursuing wellness targets. Which means, they’re transferring extra to really feel good than for appearance-based targets. It’s a worthwhile precedence since gleaning pleasure from train is vital to a life-long relationship with health.
So yeah, encouragement from a goofy rapper to benefit from the enjoyable might simply be the increase somebody must get transferring. Says Redfoo in a launch from Zumba: “To me, the sexiest thing anyone can be is themselves.”
